Don't Be THAT Vendor
July 16, 2014
Written By Lillian Watson
The vendor event. That ever so sought after spot that consultants from multiple companies apply and hope they get into to network. Vendor events are a great way to reach out and network. You have the opportunity to reach hundreds of people in one location at a time. For those of you who do parties this is a great way to reach out and book. For those of you who (like me at the moment with AVON) are doing more direct sales without the party this can be a great way to reach more customers one on one and create a client base. Many women find these events to be a highly successful way of marketing, and others find them simply annoying.
When you are considering a vendor event there are a few things that you want to look at. First thing is are there going to actually be people show up. I know that might seem like a stupid thing to think of, and you would think the answer would be "YEAH DUH". Unfortunately it is not that simple. I have made that mistake not 1x, but 2x. When I worked Pure Romance I was really excited to do some vendor events. I signed up for one that sounded like it was going to be the perfect event. It was inside a hotel, there was already a lot of publicity going on for it, and there were a lot of women I knew who were signed up for it. I was excited. I got there early and was placed in a TINY room off to the side. Nobody knew that anyone was even in this room. There were 10 of us placed in a TINY room. We networked inside of there, but the ladies who were shopping never actually came in. It was a complete BUST. The next one I did was at the same hotel, but put together by a different person. This one promised me a front row spot. I again took the leap and did the event. TOTAL BUST. The organizer failed to advertise for the event. Not a single person came in. So, when I say actually look into events and find out if people will be there I am being serious. Tiny room below

Another thing to look into is the location. I have quickly learned that hotel vendor shows are not for me. You also need to look at is your product going to do well at that show. If you are a consultant of a company that sells romance products, and this is a kids event you might get some leads, but not as many as if you had done a women's health event. The same would go for a children's toy company at a biker event. You really need to know the crowd and decide if that crowd would work with your product.
Next, look into the cost of the event. This cost is considered an investment in your business and it is a tax write off. Do you want to put money into an event where it will cost you $300 to set up, but you might not make that back? If you think you can make that money back through parties, but it is still high then you might want to consider getting with one of your sister/brother consultants or your downline and consider splitting the cost of the booth. This means that you have to share the leads that come through though. The cost of the booth can be off putting, but consider it an investment.
Now, on to the fun part....Setting up your booth space. If you have the chance to request where you want your booth consider right where people walk in. You are the first one they will see. If you know that another company that sells a similar product is going to be there you want to be the first one they see so that you can set the stage. So, if you sell Scentsy and you know Pink Zebra is going to be there (or vice versa) then see if you can get a booth closer to the front of the event. You also want to make sure that if you are going to need electricity that you let the organizer know. Some events charge more for this, but you can not sell some items without showing the customer how they work with electricity. It will be worth it in the long run to pay that extra money.
When you are setting up your booth space you want to make sure that it is attractive and not gaudy or trashy. If your company's main color is pink that is great, but DO NOT make everything pink that is in your booth. Trust me it will look like someone threw some Pepto into the air and it go over EVERYTHING. I've been that booth!!! Take a secondary color and off set the main color. For example Avon is currently using Pink and Black. A great way to look classy would be to grab a clean black table cloth and accent it with either a pink Avon mini table cloth, or add a nice hot pink satin table runner across your table. This would go with signs too. You want to make sure they know what you sell, but do not over do the signs. Make sure that your signs look neat and professional. DIY signs can be great, but not if they are on poster board. Another way that you can make your booth look trashy is to not decorate it. Do not overwhelm everyone with the products on the table. Remember the KISS Method (keep it simple stupid). Using real flowers on a table is a great way to set the scene, but they can get quite costly if you do events a lot. Consider looking into fake flowers, but ones that are nice and not paper looking. If they start to fade or fall apart, it is time to get new ones. Also, add different levels to your table to utilizing risers. These can be plastic risers you purchase at a store, or you can improvise with cute things from Hobby Lobby. Even boxes from your company can work.
BAD TABLE


When I say do not make it gaudy or trashy I'm also including do not put something on your table that will make people go "IS SHE SERIOUS" or "OMG" in a bad way. I was at an event where another consultant from another romance company had a table set up. First it was not attractive at all. I'm not just saying that because I was her competitor. I'm saying that because all she had was her stock on the table with no table cloth, and then she had the OMG NO SHE DIDN'T factor. Ladies, she put a toy baby in a baby carrier on the table and when asked she said, "Oh if you use my products it leads to this." First off it was tacky to have the baby carrier on the table. In the state it is against the law to have kids at the party, so it is NOT ok to have a fake baby on your table. Second, she just lost business if someone was not in the mood to make babies. You do not want to exclude customers. Third, she stated that her products it leads to a baby. While some people may end up with a baby, you can not say that because it is not proven factual. She neglected to think about those who have fertility issues, and she neglected to think about her own products which can slow down the sperm. There are some things that just really need to be thought out before you put them on a table.
A GOOD TABLE


A lot of women go into the event to sell sell sell. While that is great, remember you are there to EXPAND your client base. Making 10 sales that day is great, but did you book any parties? Parties are your opportunity to reach EVEN MORE customers. Even for someone like myself who does not want to do parties, I want to get customer information from everyone so that I can call them and invite them to an Open House event, see if they have friends they would like to refer me to, etc. Making sales is fine if your company allows it, but remember you are trying to expand your client base in the process. A great way to do this, and to get their info is to have a drawing at your table. A lot of companies have ballots that you can print off or purchase a head of time that will ask the customer for their Name Address, Email, Phone and if they would like to book a party, make a purchase, or maybe even look into the opportunity. This is a great way to get info without feeling pushy. Just ask everyone who comes over to fill out a ballot for a chance to win a free gift. Give them a business card and/or a sample when they leave the table so that they have something to remember you by. Catalogs are great to have on hand, but remember most women will throw things away as soon as they get home. So, sales flyers might be a better option to consider.
Appearance is EVERYTHING. I love that a lot of companies allow their consultants to wear jeans and company shirts to network in. I think that is FUN. There is a line though that does not need to be crossed. Ladies and Gents when you do an event you are representing your company and yourself. Dress to impress. If you want to wear jeans and your company is ok with that, wear PRESSED CLEAN jeans, nice shoes, and a company shirt. Make sure that you look good. Please make sure that you are covered in your midriff, tushy, and breast area. Do not go to an event looking like a hooker. Take a shower, do your hair, and if you sell makeup WEAR IT. Sneakers might be the most comfortable thing you own, but consider a nice pair of loafers or something more business appropriate. Flip Flops are not something I would wear to an event either. While they are super comfy (and I live in these at home during the summer) they likely do not show you as being serious about your business. The exception to this would be dress sandals or if you sell flip flops. Also, if you sell jewelry, scarves, makeup, purses, etc....USE THEM. Wear the jewelry or scarf. Show them that you like your own product. Do not wear Cookie Lee jewelry if you are selling Lia Sophia (or vice versa). Below are some ideas for a more business casual look.


Finally for today (I will do another post on this topic again later), DO NOT SIT. I can not tell you how annoying it is to walk up to a vendor booth and the person is sitting down the entire time I am there. Get up and introduce yourself, show your product, and get to know the customer. This is a great way to connect and set a great first impression. Connect by complimenting or commenting on something you noticed (in a good way). Make them feel special. USE THEIR NAME. Sitting down is so off putting I usually do not order from someone who has sat on their tush the entire time I was there.
That is it for today. I know that there is so much more I could share, but this is already long enough. If you have questions feel free to ask. Have comments SHARE them. Have a great day.